592 total rows across 4 subdomains · Primary focus: www (569 rows) + media (8 rows)
Period-over-period comparison from Ahrefs data export.
Site-wide organic traffic down −26.5% · Traffic value lost: −$2,218/mo
The homepage alone accounts for −6,087 visits of the total −8,033 decline. The /produkter/tekstiler category is the second largest loser (−265). Simultaneously, 55 pages have dropped out of the organic index entirely. This pattern is consistent with a broad core algorithm update impact or a crawl/indexing issue on the current URL structure — reinforcing the urgency of Phase 1 URL localization.
Top-level path segments ranked by current organic traffic.
| Segment | Curr. Traffic | Prev. Traffic | Change | Keywords | Ref. Domains | Ref. Pages |
|---|---|---|---|---|---|---|
| Homepage | 10,339 | 16,426 | -6,087 | 587 | 403 | 3,023 |
| /produkter (DA) | 8,622 | 10,706 | -2,084 | 1,021 | 4 | 21 |
| /catalogues | 189 | 267 | -78 | 14 | 3 | 5 |
| /home | 152 | 170 | -18 | 12 | 0 | 0 |
| /brands | 0 | 0 | 0 | 0 | 0 | 0 |
| /de (DE store — legacy) | 0 | 0 | 0 | 0 | 33 | 88 |
| /en (EN store — legacy) | 0 | 0 | 0 | 0 | 26 | 98 |
| /da (DA store — legacy) | 0 | 0 | 0 | 0 | 21 | 144 |
Legacy Language Store Paths Confirmed in Ahrefs Data
The export confirms that /da/, /en/, and /de/ subdirectories exist on www.iblaursen.dk with 21, 26, and 33 referring domains respectively — but generate zero organic traffic and zero indexed keywords. These are the legacy language store paths from a previous platform. They represent a combined 80 referring domains of trapped link equity that must be redirected as part of Phase 1.
How deep the site's 569 tracked URLs are — depth 1 dominates, suggesting flat architecture.
Depth 0–1 (384 pages)
Flat architecture — good for crawl budget. Most pages are within 1 click of root.
Depth 3–4 (117 pages)
Category/sub-category pages. Acceptable depth for product taxonomy.
Depth 5–7 (32 pages)
Deep pages risk reduced crawl frequency. Review if these are indexable product pages or utility URLs.
Pages with the largest absolute traffic changes in the current period.
| Page | Curr. Traffic | Prev. Traffic | Change | Ref. Domains | Priority |
|---|---|---|---|---|---|
| … | 10,339 | 16,426 | -6,087 | 403 | CRITICAL |
| …/produkter | 3,630 | 4,094 | -464 | 4 | HIGH |
| …/produkter/tekstiler/plaider-quilte.html | 303 | 763 | -460 | 0 | MEDIUM |
| …/produkter/tekstiler | 1,982 | 2,247 | -265 | 2 | HIGH |
| …/produkter/tekstiler/gavlpude.html | 174 | 434 | -260 | 0 | MEDIUM |
| …/produkter/kokken | 240 | 427 | -187 | 1 | HIGH |
| …/produkter/kokken/tekstiler-servietter.html | 51 | 228 | -177 | 1 | HIGH |
| …/produkter/tekstiler/puder-50x50.html | 41 | 156 | -115 | 0 | MEDIUM |
| …/produkter.html | 136 | 219 | -83 | 0 | MEDIUM |
| …/catalogues | 189 | 267 | -78 | 3 | HIGH |
| …/produkter/saesonvarer | 34 | 106 | -72 | 1 | HIGH |
| …/contact-us | 1 | 52 | -51 | 0 | MEDIUM |
Current traffic leaders with trend bars showing period-over-period movement.
| # | Page | Traffic | Trend | Change | Keywords | Ref. Dom. | Value |
|---|---|---|---|---|---|---|---|
| 1 | … | 10,339 | -6,087 | 587 | 403 | $1970 | |
| 2 | …/produkter/tekstiler | 1,982 | -265 | 134 | 2 | $399 | |
| 3 | …/produkter/tekstiler/puder-hynder.html | 677 | +521 | 38 | 0 | $136 | |
| 4 | …/produkter/lys-stager | 414 | +26 | 34 | 0 | $83 | |
| 5 | …/produkter/tekstiler/plaider-quilte.html | 303 | -460 | 19 | 0 | $61 | |
| 6 | …/produkter/kokken | 240 | -187 | 25 | 1 | $48 | |
| 7 | …/catalogues | 189 | -78 | 14 | 3 | $38 | |
| 8 | …/produkter/tekstiler/gavlpude.html | 174 | -260 | 13 | 0 | $35 | |
| 9 | …/produkter/tekstiler/taepper-matter.html | 158 | +53 | 6 | 1 | $32 | |
| 10 | …/home | 152 | -18 | 12 | 0 | $31 | |
| 11 | …/produkter/deko-lys/lanterner.html | 144 | +27 | 8 | 0 | $29 | |
| 12 | …/produkter.html | 136 | -83 | 23 | 0 | $27 | |
| 13 | …/produkter/tekstiler.html | 136 | +26 | 10 | 1 | $27 | |
| 14 | …/produkter/deko-lys/kurve-kasser.html | 118 | -13 | 15 | 0 | $24 | |
| 15 | …/produkter/tekstiler/puder-40x60.html | 105 | 0 | 11 | 0 | $21 | |
| 16 | …/produkter/tekstiler/puder-60x60.html | 102 | +27 | 8 | 0 | $21 | |
| 17 | …/produkter/lys-stager/bloklys.html | 54 | +42 | 5 | 0 | $11 | |
| 18 | …/produkter/kokken.html | 53 | +46 | 6 | 0 | $11 | |
| 19 | …/produkter/lys-stager/lysestager-kertelys.html | 73 | +27 | 7 | 0 | $15 | |
| 20 | …/produkter/tekstiler/puder-50x50.html | 41 | -115 | 5 | 0 | $8 |
148 referring domains and 508 referring pages point to URLs generating zero organic traffic. Top 15 shown.
| URL (zero traffic) | Ref. Dom. | Ref. Pages | Issue | Fix |
|---|---|---|---|---|
| …/de | 33 | 88 | Legacy DE store — no content, no redirect | 301 → Phase 1 |
| …/en | 26 | 98 | Legacy EN store — no content, no redirect | 301 → Phase 1 |
| …/da | 21 | 144 | Legacy DA store — no content, no redirect | 301 → Phase 1 |
| …/Default.aspx | 12 | 37 | Legacy ASP.NET default page | 301 → canonical |
| …/de/produkte | 10 | 31 | Legacy DE product tree | 301 → Phase 1 |
| …/product-out-stock | 7 | 13 | Out-of-stock page accumulating links | 301 → canonical |
| …/da/produkter | 6 | 29 | Legacy DA product tree | 301 → Phase 1 |
| …/en/products | 5 | 9 | Legacy EN product tree | 301 → Phase 1 |
Immediate action: The legacy /da/, /en/, and /de/ paths (80 combined referring domains) should be 301-redirected to their corresponding Phase 1 localized URLs as the very first implementation step — even before the full Phase 1 launch. This alone will recover a significant portion of trapped link equity with minimal risk.
8 tracked paths, 5 referring domains, zero organic traffic. Full opportunity analysis below.
| Path | Type | Ref. Domains | Ref. Pages | Organic Traffic | Notes |
|---|---|---|---|---|---|
| media… | subdomain root | 5 | 5 | 0 | CDN/media server root — no HTML content, no robots.txt or sitemap detected |
| media…/item | directory | 4 | 4 | 0 | Product image directory — direct image links from external sites |
| media…/item/16056-00_W540.jpg | product image | 1 | 1 | 0 | Product image linked externally — SKU 16056-00, 540px width |
| media…/item/1956-00_W540.jpg | product image | 1 | 1 | 0 | Product image linked externally — SKU 1956-00, 540px width |
| media…/item/8575-12_W540.jpg | product image | 1 | 1 | 0 | Product image linked externally — SKU 8575-12, 540px width |
| media…/item/6179-30_W540.jpg | product image | 1 | 1 | 0 | Product image linked externally — SKU 6179-30, 540px width |
| media…/trend | directory | 1 | 1 | 0 | Trend/editorial image directory |
| media…/trend/22094_W540.jpg | trend image | 1 | 1 | 0 | Trend/editorial image linked externally — 540px width |
Key Finding: Zero Organic Traffic Despite External Links
media.iblaursen.dk has 5 referring domains and 5 referring pages pointing to it, yet generates zero organic traffic and zero indexed keywords. This is consistent with either: (a) a restrictive robots.txt blocking Googlebot-Image, (b) no HTML pages to index — only raw image files, or (c) images not associated with any indexable page via image sitemaps. The SKU-based filenames (e.g. 16056-00_W540.jpg) provide no semantic value to search engines.
14 tracked paths. Minimal organic traffic but active external linking — primarily from trade/wholesale partners.
| Path | Curr. Traffic | Keywords | Ref. Domains |
|---|---|---|---|
| catalog.iblaursen.dk/stillenat-2025 | 1 | 1 | 0 |
| catalog.iblaursen.dk/ss25 | 0 | 0 | 1 |
| catalog.iblaursen.dk/mynte-2025 | 0 | 0 | 2 |
| catalog.iblaursen.dk/ss26 | 0 | 0 | 1 |
| catalog.iblaursen.dk/mynte-2026 | 0 | 0 | 1 |
| catalog.iblaursen.dk/aw25 | 0 | 0 | 2 |
catalog.iblaursen.dk hosts seasonal product catalogues (SS25, AW25, SS26, Mynte, Stillenat) served via iPaper. These generate negligible organic traffic but receive external links from trade partners. Ensure these pages include canonical tags pointing to the corresponding product category on www.iblaursen.dk to consolidate any link equity, and add hreflang tags if language-specific catalogue versions exist.
Ranked by impact × effort ratio. Address in order before beginning Phase 1 URL migration.
80 referring domains are trapped in zero-traffic legacy store paths. Redirect these to Phase 1 localized URLs immediately — this is the highest ROI action in the entire plan.
The homepage has lost 37% of its traffic while holding 403 referring domains. Diagnose whether this is a content quality issue, a Core Web Vitals regression, or a structured data/hreflang misconfiguration.
Check if Googlebot-Image is blocked. If so, open /item/ and /trend/ directories. This is a quick win with no risk.
This page lost 60% of its traffic. Audit the content for thin content, keyword cannibalization with /gavlpude.html and /puder-hynder.html, and check for any recent content changes.
Associate all product images with their parent product pages via an image sitemap. Home décor is a highly visual category — Google Image Search can be a meaningful traffic source.
These utility paths (4 referring domains each) should be excluded from the index. They waste crawl budget and dilute site quality signals.
This page's 4× traffic growth is a strong signal. Replicate its content structure, internal linking pattern, and keyword targeting across other cushion size variants (40×60, 50×50, 60×60).